How AI is used here

AI tools assist with research, drafting, and editing at Heat Pump HQ. A human editor reviews every published piece against its cited primary sources before publication. The editorial workflow looks like this:

  1. Research. AI helps gather and summarise primary-source material — GOV.UK BUS pages, Ofgem guidance, MCS Data Dashboard listings, DESNZ statistics, Energy Saving Trust modelling, manufacturer datasheets.
  2. Outline. A human editor scopes the piece — what claim it makes, what sources back each claim, what would falsify it.
  3. Draft. AI assists with prose. Every numeric claim, grant figure, brand specification, and policy date is checked against the cited primary source by a human editor.
  4. Verify. Cost figures, SCOP values, grant rates, eligibility rules, planning permission rules, and dates are independently re-verified before publishing.
  5. Publish + refresh. Each pillar carries a visible "last reviewed" date. Quarterly refresh re-checks every grant figure against the live GOV.UK / Ofgem page and the BUS guidance version in force.

What we don't do with AI

  • We don't publish AI-fabricated statistics. If we can't cite the figure to a named primary source, we don't print it.
  • We don't write AI-generated first-person experience claims. No "I had this fitted", "we tested in our workshop", or invented case studies.
  • We don't generate fake author voices or fictional reviewers. Authors are real and named.
  • We don't auto-publish. Every piece goes through human editorial review.

Why we disclose this

Heat pump content is YMYL (Your Money or Your Life) — the wrong figure on a £10,000+ purchase decision causes real harm. Telling readers honestly how the content is produced is a precondition for being trusted on the underlying claims. AI use, when disclosed, is not a credibility problem; undisclosed AI use, or AI-generated claims that nobody verified, is.

If you have a concern about a specific piece — a claim that looks AI-generated and unverified, a figure that doesn't match its source — please flag it and we will investigate.