UK semi-detached home with a garden - typical retrofit candidate for a heat pump

Comparison · 2 picks

Aira vs Octopus Heat Pump: 2026 UK Decision Guide

By Rob Griffiths 13 min read

Affiliate disclosure: we may earn a commission when you buy through links on this page, at no extra cost to you. Our verdicts are our own and are not influenced by compensation.

Aira and Octopus represent the two genuinely different ways to put a heat pump into a UK home in 2026. Aira sells you a 15-year service subscription - install, hardware, maintenance, monitoring, and warranty all bundled into a fixed monthly fee. Octopus sells you a Daikin-built heat pump (the Cosy 6) outright at one of the lowest UK prices, with the £7,500 Boiler Upgrade Scheme grant applied as a visible deduction. The decision between them isn't really about hardware - it's about whether you'd rather buy certainty (Aira) or capital efficiency (Octopus).

This is an editorial decision guide. We have not personally installed either system. The arithmetic below uses each provider's published 2026 UK pricing and the BUS grant amount in force under Ofgem v5 (from 28 April 2026). Last reviewed: 11 May 2026.

At a glance

All 2 options side by side.

Close up of a heat pump fan grille Octopus Cosy 6 (Outright + BUS) 4.3 / 5 Air-source heat pump outdoor unit installed against a residential home wall Aira Heat Pump (Subscription) 3.8 / 5
Price £4460£75
Best for Best for buyers focused on lifetime cost and who already are or could be Octopus Energy customers. Best for capital-constrained or risk-averse buyers planning to stay 10+ years.
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The picks in detail

#1 Best overall

Octopus Energy Octopus Cosy 6 (Outright + BUS)

4.3 / 5
From £4460
Close up of a heat pump fan grille

Bottom line. Best for buyers focused on lifetime cost and who already are or could be Octopus Energy customers.

Pros

  • All-in installed cost typically around £3,818 (July 2026) after the £7,500 Boiler Upgrade Scheme grant - among the most price-transparent UK heat pump packages
  • R290 natural refrigerant (GWP of 3) - future-proof against the F-gas regulation tightening that will hit R32-based competitors
  • Generous warranty: 8-year product cover plus 5-year labour, both backed by Octopus directly rather than a third-party installer
  • Compact 855mm × 1125mm outdoor unit - fits awkward UK side returns where larger units would not pass clearance rules
  • Single point of contact: survey, install, monitoring, repair, and tariff all handled by Octopus - no installer / manufacturer / energy-supplier coordination loop

Cons

  • SCOP 3.4 at 50°C flow / 2.8 at 65°C flow - mid-range efficiency; older homes that can't run at low flow temperatures will see noticeably higher running costs than published headline figures imply
  • Cosy 6 caps at properties with measured heat loss below 5.6kW. Many UK semis and detached homes (especially pre-1990s with limited insulation upgrades) need the Cosy 9 or Cosy 12 instead
  • Hardware can only be bought through Octopus's install service - you cannot have an independent installer fit a Cosy 6 if you prefer your own tradesperson
  • Annual service plan is an extra £9/month - adds £108/year on top of the headline price
  • Cosy Pods are basic temperature/humidity sensors, not a full smart-thermostat replacement; integrators wanting Honeywell / tado° / Hive controls will need additional kit
#2

Aira Heat Pump (Subscription)

3.8 / 5
From £75
Air-source heat pump outdoor unit installed against a residential home wall

Bottom line. Best for capital-constrained or risk-averse buyers planning to stay 10+ years.

Pros

  • Zero up-front cost - the install is bundled into the monthly fee
  • Maintenance, warranty, monitoring all included for 15 years
  • Fixed monthly cost gives budget certainty
  • One provider for hardware, software, install, and service

Cons

  • 15-year contract lock-in is long
  • Total lifetime cost materially exceeds outright + BUS for typical buyers
  • Property suitability filter is tighter
  • Contract-transfer terms on house sale need careful reading

How are Aira and Octopus actually different?

The structural choice, not the hardware spec

Most heat-pump comparisons start with the unit - kW rating, SCOP, refrigerant, noise level. Aira vs Octopus is unusual because the unit comparison is a sideshow. Both deliver air-source heat pumps that will heat a typical UK 3-bed home competently. The differentiator is what's wrapped around the unit.

Ownership model
Aira: 15-year subscription / Octopus: outright purchase
Up-front cost
Aira: £0 / Octopus: £500–£6,500 net after £7,500 BUS
Monthly cost
Aira: £50–£100 fixed / Octopus: electricity bill only (no fixed system fee)
15-year total cost
Aira: £9,000–£18,000 / Octopus: ~£5,500–£9,500 (incl. maintenance)
Hardware
Aira's own ASHP + smart hub / Octopus Cosy 6 (Daikin-built to Octopus spec)
Install
Aira's own install team / Octopus Energy Services (MCS-certified)
Maintenance
Aira: included 15 yrs / Octopus: separate (annual service ~£150–£250)
Warranty
Aira: 15 years / Octopus: typically 5–7 years on unit
BUS grant
Aira: folded into monthly pricing / Octopus: visible £7,500 line on invoice
Tariff lock-in
Aira: none (any supplier) / Octopus: works best with Octopus tariffs
Resale of property
Aira: contract novates to buyer / Octopus: owned asset transfers cleanly

What does each cost over 15 years?

What you actually pay across the heat pump's expected design life

The lifetime-cost difference is the single most important number in this decision. Both heat pumps have roughly 15-year design lives, so a 15-year horizon is the right comparison frame. The figures below use each provider's 2026 UK pricing midpoints.

Aira at £75/month × 180 months
£13,500 over 15 years (midpoint)
Aira at £50/month low-end × 180 months
£9,000 over 15 years
Aira at £100/month high-end × 180 months
£18,000 over 15 years
Octopus Cosy 6 install (typical)
~£10,500–£12,000 before BUS
Octopus Cosy 6 - after £7,500 BUS
~£3,000–£4,500 net up-front
Octopus annual servicing × 15 years
~£2,250–£3,750 lifetime
Octopus 15-year total (typical case)
~£5,500–£9,500
Aira premium vs Octopus (midpoint vs midpoint)
~£6,000–£8,000 over 15 years

Whose heat pump hardware is better, Octopus or Aira?

Both are competent ASHPs - the engineering isn't where this is decided

The Octopus Cosy 6 is a 6 kW air-source heat pump designed by Octopus and built to that spec by Daikin (one of the world's largest heat-pump manufacturers). It's optimised for typical UK 3-bed properties at the lower-cost end of the install market. The fixed 6 kW rating means it suits properties where 6 kW is the right size - well-insulated 3-bed semis, smaller detached homes. Properties needing 10 kW+ aren't a fit; that's a real constraint, not just a marketing footnote.

Aira's heat-pump hardware is built by Aira itself in a range of capacities, paired with Aira's own smart-controls hub. The unit's published specs are competitive with mainstream ASHPs (Vaillant, Mitsubishi, Daikin, etc.). The hardware story isn't compelling on its own - what Aira sells is the bundle, not the unit.

Practical implication: if your property's heat-loss calculation comes back at materially more or less than 6 kW, Octopus Cosy 6 may not be a fit and the decision narrows to Aira (or a different outright-purchase route). If you're comfortably in 6 kW territory, both are technically viable.

Which should you pick for your situation?

What kind of buyer are you?

Up-front capital is the binding constraint
→ Aira
Lifetime cost is the optimisation target
→ Octopus
Risk-averse - want all maintenance included
→ Aira
Already an Octopus Energy electricity customer
→ Octopus (tariff integration is the real value)
Plan to sell the house within 5–7 years
→ Octopus (clean asset transfer)
Plan to stay in the property 15+ years
→ Either; Aira economics improve the longer you stay
Property heat-loss is materially above 6 kW
→ Aira (or alternative installer); Cosy 6 is fixed-size
Want flexibility on electricity supplier
→ Octopus (works with any tariff, best with Octopus's own)
Off-gas-grid oil/LPG household (£9k BUS uplift)
→ Octopus (the £9k BUS uplift makes net cost ~£0; Aira can't match this)

When is each one the wrong answer?

Honest about when to choose neither

Aira is wrong when lifetime cost matters most

The ~£6,000–£8,000 premium over 15 years is real money. If pure pound-cost is your target, Aira loses on the comparison every time.

Octopus is wrong when 6 kW doesn't fit

The Cosy 6 is a single-spec unit. Properties needing 4 kW or 10 kW+ should look at the broader installer market or at Aira.

Both are wrong for heritage / listed buildings

Complex retrofits, listed-building consent, awkward outdoor-unit placement - both Aira and Octopus filter for standard property profiles. Specialist MCS-certified installers handle these better.

Both are wrong if you'd rather wait for grant changes

If the £9k oil/LPG uplift applies to you and the formal notice hasn't landed yet, waiting until it does is sometimes the cheapest decision - especially with Octopus.

Frequently asked questions

Which is cheaper over 15 years - Aira or Octopus?
Octopus, by a material margin in the typical case. The 15-year total works out to roughly £5,500–£9,500 for an outright Cosy 6 + servicing, versus £9,000–£18,000 for an Aira subscription. The premium for Aira is paying for the bundled maintenance, warranty, and zero-up-front service - not for better hardware.
Are Aira and Octopus both eligible for the BUS grant?
Yes, both - but they handle it differently. Octopus shows the £7,500 grant as a visible line item on your invoice (so you see the gross cost minus £7,500). Aira folds the grant into its pricing model, so you don't claim it separately - the value of the grant is built into the monthly fee.
Can I switch electricity supplier with each option?
Yes for both. Neither Aira nor Octopus locks your electricity supply. But Octopus Energy's own tariff stack (Cosy, Intelligent Octopus Flux) is purpose-designed for heat pumps and pairs particularly well with the Cosy 6 - switching away gives up some of that integration. Aira doesn't supply electricity at all, so any supplier works.
What happens to each option if I sell the house?
Octopus: the heat pump is a fixed asset and transfers with the property like a gas boiler would. Clean. Aira: the contract is an obligation that the new buyer must take on (subject to credit and suitability checks) or that you buy out - terms vary, read carefully before committing.
Does the Octopus Cosy 6 fit every property?
No. It's a fixed-6 kW unit, optimised for properties whose heat-loss calculation comes in around that figure. Larger or smaller properties need a different solution. The MCS-certified survey at quote stage determines whether your property fits - Octopus will tell you upfront if the Cosy 6 isn't appropriate.
How does Aira's monthly fee compare to financing the Octopus outright cost?
Most UK heat-pump finance offers (often via the installer) sit at 7–10% APR over 5–10 years. Financing the Octopus net cost of ~£4,000 at 8% over 10 years works out to roughly £48–£50/month - coincidentally similar to Aira's low-end monthly fee. The crucial difference: after 10 years you've paid off the Octopus financing and own the asset clean; with Aira you still have 5 more years on the contract.
Which is the safer choice if I'm risk-averse about heat-pump performance?
Aira - for the bundled monitoring, automatic engineer dispatch, and the 15-year warranty matching the contract. If you genuinely never want to call out an engineer or argue about a warranty claim, Aira's operational shield is worth real money. Octopus's warranty terms are competitive but standard rather than operational-shield.
Are there other heat-pump options I should compare?
Yes. Outright purchase via an independent MCS-certified installer (see our installer guide) can match or beat Octopus on price for the right property. Aira's main competitor in the subscription space doesn't really exist yet in the UK - Aira is currently uncontested at that model. For full alternatives, see our best heat pumps UK 2026 buyer's guide.

Sources: Aira UK published pricing pages (current at 11 May 2026); Octopus Energy Services Cosy 6 published pricing and product specifications; Ofgem Boiler Upgrade Scheme Property Owner Guidance v5 (in force from 28 April 2026); DESNZ £9,000 oil/LPG uplift briefing (21 April 2026); Energy Saving Trust heat-pump cost and running-cost guidance. This is editorial research-based comparison, not regulated commercial or installation advice. Heat Pump HQ has not personally installed either system. Pricing, contract terms, and product specifications change - always confirm directly with both providers via a written quote before committing.

Best overall Octopus Cosy 6 (Outright + BUS)
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